Analysis on America’s Ice Age video

â€Å"America's Ice Age† video taught me a lot of things I would not even begin to think about. I would never think that ice helped shape the continents, let alone the world. It also taught me that many of our Earth's past history Is found In deferent forms of core taken from the Earth over years and years. I am simply amused by how these clients and geologist examine rocks, landscape, cores, Ice, air pockets Inside of cores, and temperatures to peel back the layers of our past history here on Earth.When watching the last video, â€Å"Chasing Ice,† I got to see more of an explore side of Ice. With watching â€Å"America's Ice Age† I get to see more of the scientific side of things. How scientist can look at Ice with mysterious marks and see evidence of past floods, or how they can look at mysterious markings In rocks and see the movement and deletion of a past iceberg Is Incredible. It makes you think what every day ordinary people like myself, overlook.I will sa y since I have started this class I look at the trees, the sky, and landscape of my own community differently. I constantly find myself thinking of the unbelievable way our world was formed. I might not completely and Lully understand it all yet, but it is definitely pulling my mind and thoughts in a different direction. It is almost unbelievable that ice had more impact on our Earth's shape and the shape of our continents more than anything. But after watching this video, it all starts to make sense.The overbearing power of the icebergs shifting across the world, moving rocks, and the melting that at some point covered land, separating continents, and eventually shaping our world was something I would never think to of happened. Some of these icebergs and glaciers that distorted the shape of the Earth ere calculated to weigh almost 68,000 trillion ton. Just imagine how heavy and powerful that is. This ice then making up our oceans, lakes, and rivers is all new information to me, an d astonishing new information to say the least.So far, from all the video, reading, and class discussions I am beginning to feel more and more confident when talking about science and geology. My husband Is the smartest and most knowledgeable person I have ever meet. He seriously knows everything,(not that I would ever admit that to him) but to be able to tell him facts on owe our Earths was made and formed, Information that he had never known, just brings a whole new confident person out of me.Like Eve said In previous reflection papers, I have never been able to grasp science and geology but this class Is gang me hope that I can finally understand the power of our Earth. Analysis on America's Ice Age video By Sedation It also taught me that many of our Earth's past history is found in different forms of scientist and geologist examine rocks, landscape, cores, ice, air pockets inside of ice. With watching â€Å"America's Ice Age† I get to see more of the scientific side of t hings.How scientist can look at ice with mysterious marks and see evidence of past floods, or how they can look at mysterious markings in rocks and see the movement and direction of a past iceberg is incredible. It makes you think what every day ordinary more and more confident when talking about science and geology. My husband is the how our Earths was made and formed, information that he had never known, Just brings a whole new confident person out of me. Like Eve said in previous reflection papers, I have never been able to grasp science and geology but this class is giving

Coronary Heart Disease Essay

Coronary Heart Disease (CHD) is the leading cause of death in the United States. There are many types of heart diseases that fall into this title. Two of the most popular forms of cardiovascular diseases are heart attack and stroke. The increasing amount of exposure of known risk factors for these diseases to young adults is why I feel it is necessary to promote what it takes to lead a heart healthy lifestyle in order to avoid becoming another statistic. I feel as though I did not choose this topic as much as it chose me, as 2 years ago my Father was hospitalized and underwent a Quadruple Heart By-pass surgery in order to remove the blood clots in his 4 main arteries. Knowing that this disease is partly hereditary I feel as though it is important to educate myself and others with early intervention steps that could keep you from being affected by any heart diseases. In my research I plan to introduce how heart diseases are caused and also the best prevention techniques to ensure that the number of people affected by Coronary Heart Diseases, specifically Heart Attacks, is falling each year instead of climbing. In my research I came across an article provided by the ProQuest Research Library entitled â€Å"Coronary Heart Disease: Primary and Secondary Prevention†. This article is a published study done by The College of Pharmacy and Drug Topics of the University of Florida and discusses the many â€Å"do’s† and â€Å"don’ts† in order to lead a heart healthy life. The focus of this article is to prevent your body to become a future hot spot for a heart disease. The article counters these risk factors with ways to prevent the â€Å"modifiable factors† from occurring. The article states that risk factors are classified as modifiable or non-modifiable. â€Å"Non-modifiable risk factors include age, family history, and gender. Modifiable risk factors include smoking, diet, obesity, physical inactivity, hypertension, dyslipidemia, diabetes mellitus, and metabolic syndrome† (Brenner, Michael, and Allison Butcher). Most of these factors are obvious but some may be less known. Hypertension is the occurrence of high-blood pressure in your body, while dyslipidemia is the occurrence of high cholesterol. Diabetes mellitus can increase the risk of developing a heart disease by 2 to 4 times as likely. A second article I found through ProQuest was the scholarly journal provided by The New England Journal of Medicine titles â€Å"Cardiac rehabilitation and secondary prevention of coronary heart disease†. This article provides a more detailed look into some prevention techniques used in order to stay healthy in both the physical sense, but in the long term heart health. An idea that this article brought the table was the â€Å"Prescription of Exercise†. â€Å"Preliminary data suggest that a regimen of low-intensity, prolonged, daily exercise, called â€Å"high-caloric training† because it maximizes the expenditure of calories, results in greater fat loss and greater modification of risk factors than does a regimen of more intense but briefer exercise sessions.† (Ades, Philip A) As mentioned in the statement, maximizing the length of time that you are exercising maximizes the fat/calories being burned in your work-out. This in the long run brings my researc h back to the facts stated in my first source, which states that improving the modifiable factors like obesity and physical inactivity can greatly reduce your risk if developing a heart disease. A third article that I found through the ProQuest Research Library was a scholarly journal published by the British Medical Journal entitled â€Å"Triggering a heart attack†. This article allowed me to shine a different light on my research as it discusses momentary impacts on your heart. This article was done in response to numerous news headlines that involved fatalities due to unexpected heart attacks and strokes during a physically and/or emotionally strenuous activity. This study focused on activities like jogging, shoveling snow, and swimming that have been commonly lead to cardiac death due to vigorous physical effort. This idea relates very similarly to that of the â€Å"Prescription of Exercise† idea stated in my other source. The relation between the two stems from the idea of the less beneficial short and strenuous activities and exercise in correlation to the recommended longer low-intensity activities and exercise. This article is proving that not only are the more strenuous and shorter periods of activity less beneficial, but they can also become fatal when asking the body to do too much. Coronary Heart Disease is the leading cause of death in The United States which is why I believe that it is crucial to educate others about the many risks that factor into such a group of fatal diseases in the heart. Thru ought my research I learned that it is often the less suspecting individual that can become a victim of a Coronary Heart Disease simply because he/she did not know what steps to take to lead a heart healthy lifestyle. In order to stop the constantly rising number of fatalities caused by heart disease, we must first become educated on how to prevent them from occurring in the first place. Works Cited Ades, Philip A. â€Å"Cardiac Rehabilitation and Secondary Prevention of Coronary Heart Disease.† The New England journal of medicine 345.12 (2001): 892-902. ProQuest Research Library. Web. 23 Oct. 2012. Brenner, Michael, and Allison Butcher. â€Å"Coronary Heart Disease: Primary and Secondary Prevention.† Drug Topics 153.12 (2009): 50-9. ABI/INFORM Complete; ProQuest Research Library. Web. 25 Oct. 2012. â€Å"Know Your Facts.† York Weekly Record: 14. Jun 13 2006. ProQuest Research Library. Web. 23 Oct. 2012 Petch, M. C. â€Å"Triggering a Heart Attack.† British medical journal 312.7029 (1996): 459-. ProQuest Research Library. Web. 23 Oct. 2012. â€Å"Study: Treatment Reduces Risk of Heart Attack by 70 Percent.† FDA consumer 2002: 7-. ProQuest Research Library. Web. 23 Oct. 2012 .

Building Community in Organizations Essay Example | Topics and Well Written Essays - 250 words

Building Community in Organizations - Essay Example The essay "Building Community in Organizations" talks about the approaches to organizational design such as the functional approach, divisional approach, network approach, team approach and the matrix approach. Organizational design is a guided and formal procedure for integrating individuals, information, and technology of a company. The divisional approach is where managers in large firms organize for specialized departments to be formed because they always have difficulties monitoring all the company activities and products. The departments formed are split according to their outputs in the organization. They include departments for distinguishing among production, geographical categories, and customer service. With these, managers can focus their resources and outcomes, and easily monitor performance. The Matrix approach combines functional specifications with the aim of achieving a divisional structure. It uses lasting cross-functional groups to incorporate functional experts with a divisional objective. Employees here associate themselves with at least two formal teams at the same time. The functional approach may be more applicable to human service organizations because it enhances good communication and responsibility affiliations that are essential in human services. It also makes employees feel comfortable while at the same time simplifying their training. This is a good approach when dealing with people in an organization because they will feel recognized and thus motivated.

KingKing and Entrepreneurship in China Assignment

KingKing and Entrepreneurship in China - Assignment Example The only major retailer the firm has targeted is Wal-Mart. KingKing could increase its revenues if it expands its portfolio of major clients to include companies such as Target, Sears, and K-Mart. The third strategy the company can use to expand its US sales is to sell directly to the customers utilizing a web store. In 2010 the size of the US e-commerce marketplace was $153 billion (Plunkett Research). 2. The acquisition of a US manufacturer is a market entry strategy that could help KingKing penetrate the US marketplace. In order to minimize cost the firm should target small to medium size candle manufacturer. In the United States there are over 1,600 candle manufacturers (Manta). Three potential acquisition targets are A&A Custom Illumntns Inc., Abby Candles Inc., and A&B Reminiscents. 3. Another way for the company to penetrate the US marketplace is by opening up its own stores in the United States. This solution is only viable if the company has sufficient variety of products to justify opening up a store. The case study does not provide sufficient information to determine if the firm has sufficient variety of products. There are very few stores in the US dedicated only to selling candles. The solution of opening up a store might not be viable.

Attitudes toward Economic Globilsation Essay Example | Topics and Well Written Essays - 2250 words

Attitudes toward Economic Globilsation - Essay Example This increased level of globalization has necessarily meant that cultures and individuals that otherwise might not integrate with one another have come to the in closer contact and sharing a great many more similarities than they have any previous time within recorded human history. Further, globalization has created a litany of different opportunities and challenges for businesses; some of which have proven to either lift the company to a renewed level of success or serve to be its downfall. As such, it is the hope of this author that through such the discussion and appreciable view of the way in which current levels of globalization have formed international business into the entities that they are today will be useful with respect to understanding these dynamics. Finally, the paper will provide an overview of the way in which this has impacted the world over the past several decades. Â  Although there exist many definitions for the process of globalization, one of the most complete is describing it as a system whereby relations, social – political – and business, our extended throughout the world. As such, this is a term which impacts an array of different subject matters. These include but are not limited to economics, marketing, finance, accounting, sociology, anthropology, psychology, history, rhetoric, and an array of different subjects. Ultimately this process has had a profound impact on the way in which the most powerful economic powers in the world have developed.

Contemporary factors that contribute to sustaining stereotypes and Essay

Contemporary factors that contribute to sustaining stereotypes and prejudice against women's leadership - Essay Example Culture is a factor that contributes substantially to the persistence of the prejudice against women leadership. As such, Klenke (2011) posits that societal values continue to build negative perceptions towards women’s leadership. The idea of constraining women to the home environment is still influential. The society observes that women have a compromised leadership because their social responsibilities bind them tightly. Mainly men are more liberal since they have less social duties. Therefore, the society holds that their leadership is strong because they stand a chance of availing their full potentials in their positions. Additionally, some traditional ideologies fuel the stereotypic attitudes by predetermining men and women duties. As such, tradition assigns women simple careers like nursing, cleaning and child nurturing while careers viewed complex remains a reserve of men (Klenke, 2011). This means women can never be trusted with critical positions even if they exude distinct competencies or capabilities. Such perceptions have made men continue dominating top managements. Consequently, ideas built by these factors have led to proliferation of numerous subtle forms that challenges women’s career. Initially, women hardly earn promotions since the community view men to be confident, and with strong career orientation. As such, they are granted promotions confidently. Therefore, women’s career route tends to be still at some levels due to lack of promotions (Klenke, 2011). Furthermore, women receive little support for developing their careers. Many donors and organizations fund men; as opposed, to women since they are associated with poor. In conclusion, women continue to face extensive challenges in their career course. Values advocated by the society through culture and traditions have corrupted people’s minds hence leading to resistance. Unless the society understands the influential effects exerted by the cultural and

Common diseases in Colombia Essay Example | Topics and Well Written Essays - 250 words

Common diseases in Colombia - Essay Example   This is followed closely by vector borne diseases especially malaria, dengue and yellow fever. Statistics from CIA and CDC indicate that the most predominant of these diseases affecting both locals and travellers (Central Intelligence Agency, 2014). Risk factorsThe risk factors of this disease are the food and water borne diseases due to contaminated food and water. Personal hygiene and sanitation is not emphasized upon in this nation hence the reason they use contaminated water especially from the Pacific Ocean and their food is contaminated. How it is diagnosed Typhoid whose mortality rate reaches even 20% of those diagnosed is spread through food and water contamination. The sick patient experiences high fever that is not sustainable and tests of the blood cells indicate an increase in the white blood cells. The S. typhi bacteria are also analyzed in the urine test which is carried out after the first week of fever. Typhoid is treated using a dose of strong antibiotics such as levofloxacin which clears up the symptoms. Intravenous hydration and the use of antipyretics can also be employed. This is in addition to ensuring proper nutrition and close medical check-ups to monitor treatment. Education on lifestyle modificationIn order to prevent typhoid, eating of washed food and boiled water is important. Thoroughly cooking food as well as peeling fruits is also necessary. For the travellers, typhoid vaccine is recommended before travelling to this nation in addition to not eating food sold on the streets.

The Highly Appreciated Powerful Performance of American History X Essay

The Highly Appreciated Powerful Performance of American History X - Essay Example Maslin’s response to the violence depicted which he observes Derek commits â€Å"with horrifying gusto†. His take suggests the raw virility of Derek’s character is such that milks a certain kind of violent furiously and heats things up simply by viewing Derek in a sexual tryst right before the violence initiates. However, the focus of the film overflows with the ‘tacitly homoerotic violent energy’ of the skinhead bullies. Roger, on the other hand, focuses on the hostile tribalism being an epidemic angle of the movie. He denotes the rapidly spreading race hatred of the skinheads being largely due to the stringent culture of the local ethnic group. Cinematography, another key element of American History X, plays a vital role in its effective execution and hence formulates the basis of divergent critic responses. Mccarthy views Kaye’s registration of scenes from the movie as tremendously powerful, with a ‘certain fierce beauty’. The cinematography that is so artfully executed focuses on dramatic action as well as illustrates a ‘potent visceral effect’. According to Mccarthy it also rarely strays or overstates the case that the director is trying to present. Maslin, although believes that the storyline was oversimplified in the way it was reduced to a mere outline, seen in the way there is no detailed emphasis on the transformation that Derek undergoes in prison. That being said it is directed with an impressive combination of ‘handsome photo-realism’, as well as ‘visceral punch’, which effectively complements the fiery acting to make its impact felt.

Crisis Intervention Term Paper Example | Topics and Well Written Essays - 3750 words

Crisis Intervention - Term Paper Example Researchers indicated that this brought more problems than it was intended. For instance, most became homeless, some were victimized in relation to crime among others. One possible way that has been deemed to help solve the problem is through crisis intervention centers. The proposed study seeks to examine the use of crisis intervention as a deterrent to admission in the state hospital system in order to deliver services in a more cost effective manner to a larger number of people. A quantitative research method is adopted. Data will be collected through questionnaires. The selected sample will be from a population suffering from mental disorders and it will be divided into two groups. Informed consent will be sort after before participants take art I the study. Data will be analyzed using SPSS software. ANOVA with repeated measures will be used in place of standard ANOVA because all individuals in the sample have been measured in two different conditions. One of the most important things done by medical professionals is to help patients get back their initial health status or maintaining a status that is stable. However, there are cases where patients are readmitted to healthcare facilities. Research has shown that this is a very costly venture that continues to not only to the government budget but also individual savings ad income. Mental health is a public health issue and the largest single source of burden of disease in the United Staes of America. To support this fact, research has shown that one in seventeen Americans, which translates to 6.0% of the population suffer from mental illness. Similarly, in any given year, one out of four Americans are diagnosed with a mental illness disorder. This translates to approximately 58 million people. In America, chronically mentally ill individuals not able to function independently have traditionally been cared for in state run psychiatric institutions (Talbott, 2004). This method of

Area of Study Journeys Essay Example for Free

Area of Study Journeys Essay In a Journey, a traveller can gain new perspectives of themselves and the world around them by taking on opportunities to learn. The novel ‘Raw’ by Scott Monk demonstrates these ideas by writing about a young boy named Brett, who hates authoritative figures such as the police. A change is perspective is shown in the late chapters when Brett is at the farm, meeting new friends and learning how lucky he is. What also changes Brett’s attitude to himself, other people that are the friends that he makes during the novel and a girl that he is willing to meet, even if he goes the prison. Brett’s punish for escaping from the Farm has change view of making decisions. Instead of judging and disliking a person, Brett has shown to change his views of other people on his journey. The Poem, ‘The road not taken’ by Robert Frost also exhibits the opportunity to gain new perspectives in the poem, through the use of an extended metaphor about the journey of life. This is shown in the poem when the persona apologises for not being able to take both sides of the road. Disappointment is shown when the persona gives a ‘sigh’. This shows how melancholic he is by giving a deep audible breath. A personal voice is used in the poem to create immediacy. In ‘Raw’, Brett’s journey to the Farm to meet new people and serve as a sentence instead of jail, has given him the opportunity to gain new perspective of himself and the world around him. Because of his journey, he decides to change how he feels about people such as his warden Sam and the police. The change made in the novel is that he chooses to call the police how they are called in instead of ‘pigs’. He has proven himself to be a selfless person when he saw his younger friend Frog, being tricked by a grown man. Immediately, he steps in to take Frog back to the Farm, even though he is up against an obstacle greater than himself. This noble act would not have happened at the beginning of the novel, because early in the chapter Brett feels that he is hated by everyone. His decision to prevent Frog from taking drugs is due to forming a close friendship with him and Brett’s guilt for allowing his friend to leave his sight. This is evident from the quote, ‘Give it back to him, Robbie’. Brett has also gain a new perspective of him after listening to Josh’s unfortunate story of his past. Josh’s story has made Brett thought of how promising his life can be because of the parents he has. He has learnt that the world has nothing against him and that he is only isolating himself from people who wish to know him. There is a lot of change in Brett, because at the beginning of the novel Brett is shown to be an extremely unpleasant person when speaking and looks at the police in a negative way. This is a contrast between Brett’s pre journey when he ran at the streets stealing a bott le store to his after journey, learning that only he can change his life. Brett’s Stream of consciousness can be seen by the readers a where he moves from his immature attitude to a wiser person when he listens to others and thinks about what he is doing. Brett and Josh have shown to have a friendlier approach to each other after Josh covered his fight with Smiling Joe. This demonstrates a change in Brett’s perspective because of Brett’s first run in with Josh, they immediately judged and dislike each other, treating one another like criminals. Whereas now they are able to understand each other. The reason for this is because of Brett appreciating Josh’s help. This is another contrast in Brett’s Journey, changing how he feels about others. We know how appreciative Brett is when he said ‘Thanks for that’ and ‘Sticking up for me’ After Brett’s escape from the Farm, not only is he punished but everyone else at the Farm is also punished for his actions. This is what makes Brett learn that there will always be consequences for his behaviour on the farm. Because of the punishment, Brett no longer tries to make an escape at Farm, after his first attempt. He also does not lie to the police when they ask him about stealing liquor from a man. This is because on his journey, meeting Caitlyn changes his decision of giving himself up and finish his sentence in jail instead of running away from the police to hide. A feeling of regret is made at the beginning of the poem for not being able to take both sides of the road. The persona in the end found that the path he took was a choice that he should not regret since not all opportunity can be taken and that it is very unlikely that he will ever comeback for the other path to discover what it is like. This is because after one road, he may encounter another and have to neglect the other. His wordchoice, ‘sorry’ conveys his feeling of regret. ‘The road not taken’ presents us the decision made in the journey of taking only one path of a diverged road because the persona may not be able to take the other path in future. The path he has taken is the one less travelled by and has changed his life. He has made an indication to us that the choice he decides is the more difficult one out of the two but the difference is that his one has been rewarding. This is said is the last two lines of the last stanza. There is a change in tense in the last lines, showing that he is happy with his decision. The past tense signifies that he want to look back at his decision later in life. A personal tone is used throughout the poem by having the persona speaking in first person. The composer allows the reader to observe what the personas knows or sees. This creates an immediate connection with the readers and persona. With this technique, we are drawn into his world, life and mind. We see what he tells us when he could not take both paths and later shows the he is satisfied with his choice. To sum up, A journey give the traveller a change in their attitude themselves other people. It is shown by composers with techniques to demonstrate the idea in the text such as the contrast of a person’s pre and after journey, when we track their inner thoughts through Stream of Consciousness. Our Wordchoice can expose how we feel in what we say and the use of first person allows us to connect with the persona.

Corporate Social Responsibility (CSR) in the UK

Corporate Social Responsibility (CSR) in the UK ABSTRACT 1. INTRODUCTION Corporate social responsibility (CSR) involves with differentiating right from wrong and doing right (Scott, 2007). CSR is the compulsion to make choice and take actions that will contribute toward the wellbeing, interest, and benefits of the society as well as the company. 1.1 Problem of CSR CRS does not act like law which require people to follow. In contrast, it covers wide range of issues and many of which are unclear with respect to right and wrong (Frankental, 2001). As CSR is a self-interest practice, thus it is difficult to control the use of CSR because different companies which have different beliefs about which actions improve the welfare and benefits of the society (Luck, 2006). Companies can find themselves in difficult situations where they do not know how to act or what to do. In recent years, CRS is the key issue in all business sectors, including retailing industry. It is rather controversial to discuss whether supermarkets like Waitrose and Tesco should focus on driving toward or go beyond the field of strategic management. In countries with a dynamic market economy like the UK and the US, it is widely agreed that firms should not only concentrate on pursuing strategies that make economic profitability, but they must also have certain social responsibilities that must be fulfilled as well (Enquist et al., 2006). However, the agreement for firms to pursue both profitability and social responsibility and this should be the end of the discussion. Opinion about the issue, however, differs more or less with regard to the importance of profitability and social responsibility (Downey, 2004). Some people in a society look at the view of profitability as the most important purpose for economic organisations and that only social responsibility of companies is to achieve and pursue profitability within the boundary of law. Tesco is the UK leading supermarket with largest market share in retailing industry. As a face of capitalism, Tesco has been accused, criticised and involved in many social responsibility issues. According to the British Broadcasting Corporation (BBC, 2007), with substantial evidences, Tesco was revealed to make huge profits at the expense of farmers, communities and the environment. It is also abusing the power that results from its huge market share. In Tescos CSR report (BBC, 2007), Tesco was exposed to fail in supporting the UK farmers. In 2002, at the height of the UK apple season it was disclosed that less than half of apples on Tesco shelves were UK sourced. This practice is obviously contrasted with the Supermarket Code of Practice, which was meant to redress the balance between the biggest supermarkets and their suppliers. The big four supermarkets, including Tesco, were still using the same unfair trading practices that the Code was meant to stop. In response to such claim, Tesco states: We have a long-standing commitment to source as much UK produce as possible (Tesco, 2007). Tesco refers to its commitment to UK farming and claims that it has always provided support to British farmers in the past years. It said that as its business grows, so has that of its suppliers. It claimed that it has been developing long term working relationships with its suppliers and by working together, they can both meet customer needs and have both grown their market share together. In addition, according to the BBC (2006), Tesco has been blamed after one of its suppliers, Northern Foods which announced that it will close its Trafford Park Bakery in Manchester and this action lead to 690 jobs cut. The closure of Northern Foods is part of a shake-up announced in May after poor sales triggered two profit warnings. Critics claimed that as part of CSR practice, Tesco should be more supportive as promised in its CSR policy which stated that it has always been supportive to everyone involved in its business. In contrast, Tesco surprised and shocked the General Workers Union by doing nothing to support these 690 workers. Critics stated that this action of Tesco showed that it is throwing its buying power weight about by depressing prices and moving production at will to other plants (BBC, 2006). In response to the claim that it does not employ CSR practice and abuse power, a spokeswoman of Tesco said in respond that Tesco is regret to learn that Trafford Park is closing and that Northern Foods have taken the decision to resign Tescos pastry business at the site. Tesco spokesman said that they have been as supportive as they can be to improve the performance of the site. A spokesman of Tesco also added that when it was told by Northern Foods about the closure of Trafford Park, Tesco did ask if it could move this business to another site or sites. However, Northern Foods told that there is not enough capacity to do the business. Tescos spokesman also said that Tesco will continue to work closely with Northern Foods who will still supply it with a significant number of other products across other areas of its business. Tesco also emphasised that it will be working with its supply base to ensure the availability of sausage rolls, pies and quiches for its customers (BBC, 2006). However, from the eyes of critics, Tescos action does not fall into the scope of CSR practice. In the past years, many retailers have been taking part in Fare Trade products as they have become in the interest of customers. Thus, as the demand in for Fair Trade products, especially bananas has been increasing, Tesco has decided to support the scheme. However, a survey has revealed that Fair Trade bananas in Tesco are fall in the scope of Unfair Trade (Friend of the Earth, 2003). Banana Link, a small and dynamic not-for-profit co-operative founded in 1996 to campaign for a fair and sustainable banana trade, approximated the weekly profit from banana in Tesco for  £1 million and this is enough to employ 30,000 full-time banana plantation workers at a living wage. And this would be twice of what they are earning now. This means that workers in banana plantation are paid just a penny for every pounds worth of bananas sold in Tesco and this without a doubt is not enough to feed their families. While Tesco takes  £0.40p, importers hardly hit break even point just to stay as Tes co suppliers. If Tesco finds that suppliers make a mistake in packaging requirements, they have to pay Tesco  £25,000 as emergency product withdrawals (Friend of the Earth, 2003). Tesco requests suppliers to make the payments to cover the costs of its compliance with the Ethical Trading Initiative. This means that this demanded payment would be tough for smaller businesses. Supermarkets, including Tesco use bananas as a key item in their price wars. However, Tesco is not the one that suffers the cut in price. Since 2003, Tesco banana contract put its suppliers in the position where they cannot pay legal minimum prices in most banana exporting countries and are forced to supply fruit from the most environmentally and abusive socially sources. To rid such claim, Tesco insisted: Tesco supports the work of the Fair Trade Foundation. This year we launched our own brand Fair Trade bananas sourced from the Windward Islands (Tesco, 2008). However, many critics still find that this statement is unjustified and that the public did not get the whole truth, suggesting that Tesco needs to fully employ CSR practice. In term of sustaining communities, Tesco failed to meet the code of CSR practice. According to the BBC (2004) Tesco is facing a challenge to its purchase of the London-based Europa, Harts and Cullens stores. Trade body the Federation of Wholesale Distributors (FWD) made an appeal with the Competition Appeals Tribunal with an aim to block the deal. Tesco had received a clearance from the Office of Fair Trading to buy the convenience stores from their parent company Adminstore. However, the FWD said the deal would be both bad for consumers, competition and communities. This is because the FWD found that every time a large supermarket like Tesco opens, there would an average 276 jobs lost (BBC, 2007). The FWD said that Tesco may use convincing evidences to perverse that it boosts the local economy every time it opens new stores. However, what Tesco does is the opposite when it opens new supermarkets. It has been approximated that a supermarket opening will cause the closure of all village shops within a seven mile radius (BBC, 2007). And Tesco tends to import food into the area, making local sourcing to be just a niche market. To deal with such criticism, Tesco states in its official website and CSR policy: Tesco invests in all types of communities throughout the UK, providing jobs and careers for local people. Making jobs and economic activities stay in, or close to, local neighbourhoods starts to boost the local economy (Tesco, 2008). With regards to environment, the BBC (2007) disclosed that Tesco recycling campaign and its claim in the CSR report do not relate to the products on Tesco shelves. It was revealed Tesco stated its success rate of recycling in its CSR report as nearly 80% of its packaging waste relates to waste from its own operations, mainly from a long distance transit of produce which requires additional packaging. Thus, critics suggested that the best way for Tesco is to reduce packaging waste is to lessen the use of packaging materials in the first place rather than to recycle the materials after use. In response to this critic, Tesco say in its CSR report: Tesco is committed to protecting the environment by doing what we can to reduce our waste. We are looking for ways to minimise product packaging recycling wherever possible (Tesco, 2008). CHAPTER 2 2. LITERATURE REVIEW 2.1 Overview of Corporate Social responsibility (CSR) According to Kotler. P and Lee.n (2005, p.2) doing the most good for your company and your cause. By comparing good it has too many sights to give attention. A quick browse of different web sites for the fortune 500 reveals that good goes by many names, including corporate social responsibility, corporate community involvement, community relations, community affairs, community development, corporate responsibility, global citizenship, and corporate societal marketing. In order to do the best practice of CSR the authors prefer to use following definition: Corporate social responsibility is a commitment to improve community well being through discretionary business practices and contributions of corporate resources. A key element of this definition is the word discretionary, it referring to business activities, which are managed by law or moral ethics. Like as voluntary commitment to its serving community. If this sort of practices is managed by the company than it will be describe as socially responsible. According to Price Waterhouse Coopers (2005-2008) the greatest asset of any retail and consumer product company is its reputation and its perceived value among consumers. Today, consumers around the world, particularly in Europe, are concerned how a company manufacturers its product and whether it is managing for continued sustainability through attention to economic, environmental, and social performance. If not, a brands reputation can decline, and with it, an attendant decreases in future sales and profits. It is especially important for retail and consumer product companies to maintain the reputation integrity of their brand and to be socially responsible throughout their business operations since their products and services are usually marketed directly to product purchasers. According to the World Business Council for Sustainable Development (WBCSD) defines CSR as the commitment of business to contribute to sustainable economic development, working with employees, their families and the local communities (WBCSD, 2001). Hence the fundamental idea of CSR is that business corporations have an obligation to work towards meeting the needs of a wider area of stakeholders (Clarkson, 1995; Wad dock et al., 2002). More generally, CSR is a set of management practices that ensures the company maximizes the positive impacts of its operations on society or operating in a manner that meets and even exceeds the legal, ethical, commercial and public expectations that society has of business(BSR, 2001). 2.2 Definition of CSR The Institute of Directors, a UK-based trade group, has also presented another Good definition of CSR: CSR is about businesses and other organizations going beyond the legal obligations to manage the impact they have on the environment and society. In Particular, this could include how organizations interact with their employees, suppliers, customers and the communities in which they operate, as well as the extent they attempt to protect the environment (Lea, 2002). I think the above definition captures most of what CSR is all about. According to Tom Cannon (1994, p, 32, 33, 38, 44, 45,) corporate responsibility, the role of business in society is depending on business types and as well time of change. Business corporations exist primarily to produce goods and service that society wants and needs. Achieving this objective is their first and foremost responsibility; if they are unsuccessful in this mission, they cannot reasonably be expected to assume others. Simultaneously, business depends for its survival and long-term prosperity on society providing the resources such as people, raw materials, services, infrastructure which it needs to convert inputs into profitable goods or services. Business relies on society supplying a means of exchange typically money to allow it to convert the goods it produces into assets. Society is expected to provide an environment in which business can develop and prosper, allowing investors to earn returns while ensuring that the stakeholders and their dependents can enjoy the benefits of their involvement without fear of arbitrary or unjust action. An organization must support the established or prestigious programme; develop those activities, which endorse or sustain its position; and concentrate its investment in certain areas. Society expects many things of its corporate sectors, from the corporate its stakeholders expects lots of outcomes and they are classified by the relationship to the business. For the owners point of view the primary expectation will be financial returns, if the corporate is able to return good financial returns to its owners then the corporate will added values to the company. Same like the employees pay and additionally the working environment and training facilities. For customer it needs to supply of goods and services and secondly the quality of goods. Creditors need to have the assurance and secondly the security of money backs on time. The supplier wants firstly their payment and secondly long-term relationships. The community wants safety and security and secondly wants contribution to community. And the government wants from the business the compliance and secondly wants the improved competitiveness. According to Ramanathan (1976) argued that there is a social contract between organization and society. Jaggi and Zhao (1996) also agreed with the social contract view when they argued that organizations do not exit in a vacuum, but are part of a society, which creates and supports them. Society will not take too kindly to corporations, which fail to recognize and support important social values. Organizations are aware that society will not hesitate to use different sanctions to punish or bring to book any irresponsible act or omission by an organization as and when deemed necessary. In work done by (Gray et al, 1995, 1996; Guthrie and Parker, 1990; Patten, 1992; Roberts, 1992). Holland and Foo (2003) noted that the unregulated nature of the disclosure in CSR reports could only allow the development the relationship of reporter, which provides a degree of accountability. Corporate stakeholders have the right to know what contributions corporate entities are making to society. The provision of information, which satisfies this need, is known as accountability; hence Gray et al. (1996) defined accountability as the duty to provide an account of action or reckoning of those actions for Which one is held responsible. Hackston and Milne (1996) also supported the view that corporate entities should be held responsible for their actions that affect society. In the light of this, a recent survey (DTI, 2001) of 45 global and large companies operating in the EU showed that over 90 per cent reported on their mission, vision and values, workplace climate, community involvement, local economic development, market place and environmental impact. 2.3 History of CSR The nature and scope of corporate social responsibility has changed over time. The concept of CSR is a relatively new one—the phrase has only been in wide use since the 1960s.In the eighteenth century the great economist and philosopher Adam Smith expressed the traditional or classical economic model of business. In essence, this model suggested that the needs and desires of society could best be met by the unfettered interaction of individuals and organizations in the marketplace. By acting in a self-interested manner, individuals would produce and deliver the goods and services that would earn them a profit, but also meet the needs of others. The viewpoint expressed by Adam Smith over 200 years ago still forms the basis for free-market economies in the twenty-first century. In the century after Adam Smith, the Industrial Revolution contributed to radical change, especially in Europe and the United States. Millions of people obtained jobs that paid more than they had ever made before and the standard of living greatly improved. Large organizations developed and acquired great power, and their founders and owners became some of the richest and most powerful men in the world. In the late nineteenth century many of these individuals believed in and practiced a philosophy that came to be called Social Darwinism, which, in simple form, is the idea that the principles of natural selection and survival of the fittest are applicable to business and social policy. This type of philosophy justified cutthroat, even brutal, competitive strategies and did not allow for much concern about the impact of the successful corporation on employees, the community, or the larger society. In the 1960s and 1970s the civil rights movement, consumerism, and environmentalism affected societys expectations of business. Based on the general idea that those with great power have great responsibility, many called for the business world to be more proactive in (1) ceasing to cause societal problems and (2) starting to participate in solving societal problems. Many legal mandates were placed on business related to equal employment opportunity, product safety, worker safety, and the environment. Furthermore, society began to expect business to voluntarily participate in solving societal problems whether they had caused the problems or not. This view of corporate social responsibility is the prevailing view in much of the world today. 2.4 Benefits of CSR Disclosure Implementing the CSR concept in an organization, there are lots of benefits an organization can get examples are: increased customer loyalty, more supportive communities, the recruitment and retention of more talented employees, improved quality and productivity and the avoidance of potential reputational risks which may arise from environmental incidents. However, Cooper (2003) noted that the practical experience of early adopters of CSR reports was mixed. Some companies noticed that instead of the provision of the reports enhancing companies reputation, it actually attracted adverse comments by drawing attention to divergences between the values espoused by the company and its actual behavior. One can only view this as an inevitable teething problem, which would over time disappear from the corporate scene. Coopers survey of FTSE 250 companies found that less than 33 per cent of companies considered that their CSR activities resulted in improved customer loyalty while only 20 per c ent believed that it enhanced staff recruitment and retention. Cooper concluded that the benefits may be more subtle and realized over a longer timescale than is sometimes suggested, but there is no doubt that the resulting benefit will be enormous in the long run. Despite these perceived benefits, Schaltegger et al. (1996) have argued that one of the driving forces in the popularity of CSR reports was the need to appease some user groups, e.g. environmental activists. 2.5 Framework of CSR CSR framework provides a standard for social and ethical accounting, auditing and reporting. It includes mandatory external verification and stakeholder engagement. Tescos CSR report published in annually and it has KPI, where the CSR people have to work hard to develop in next financial year. Work has done by the Institute of Business Ethics covers the fairness to employees, suppliers, customers, equity and loan creditors, contribution to community and protection of the environment. The framework provides that an independent verifier should assess the company performance annually. According to Social Accountability (SA) there are lots of fields to look at which are trade union, and non-governmental organizations (NGOs) on the basis of International Labors Organization (ILO) conventions the Universal Declaration of Human Rights and the UN convention on the Rights of the Child. This standard focuses on child labors, forced labors, health and safety, working hours, discrimination, discipline, free association and collective bargaining. Any organization recognizes that it has a duty to act as a responsible corporate citizen, by meeting its obligations to all its stakeholders shareholders, customers, employees and the local, national and global communities in which it operates. In this work done by Peter Jones, David Hillier, Daphne Comfort, Ian Eastwood in Management Research News, at Patrington: 2005. Vol. 28, Iss. 1; pg. 34, 11 pgs describes the awareness of consumerism and sustainable development. It provides the basic outline of sustainable development and how it relates to the business as a successful retailer. Here the retailers are increasingly recommending on social issues, for example, social inclusion, ethnical trading, healthy living, training, health and safety, community support initiatives under a broadly sustainable agenda. However, on this report there is no model used for measuring the standard of CSR. Here the author looking in different companys report and letting the reader, sustainable development is important and it gives the stakeholders enough confidences to invest or employees to work for the company. If the author add the model of Key performance Indicator (KPI) then it will be good enough to measure the level of CSR. In this wor k done by Peter Jones, David Hillier, Daphne Comfort, Ian Eastwood in International Journal and Retail and distribution Management, Bradford: 2005. Vol. 33, Iss. 2/3; pg. 207, 8 pgs suggests that the majority of the major retailers are addressing sustainability agendas, that they recognize, albeit in varying measure, the impacts their businesses have on the environment, the economy and society and several of them are looking to measure and benchmark their performance. But on this report the author did not mentions about fair trade and how it will impact on the supply chain on the organization. If any organization can build up a good relation between supplier and consumer providing good money to the supplier and best product and service to their customer then it will increase the market loyalty, which will increase the goodwill to its whole stakeholders. 2.6 CSR in UK Practice Within the last few decades corporate social responsibility (CSR) has been fast momentum across the business community and it is seen to be gradually higher on boardroom agendas. Many of the UKs top retailers are major employers, they continue to be very much at the leading edging of innovation and growth and many of them recognized the impacts they have on the environment, on society and on the economy. They are increasingly keen to communicate their commitment to CSR to their shareholders, their customers, their employees, to government and to the public at large. Mixtures of factors are cited as being essential in building the current momentum behind CSR. Ernst Young (2002) recommend that there are five key drivers, which have influenced the increasing business, focus on CSR namely greater stakeholder awareness of corporate ethical, social and environmental behavior; direct stakeholder pressures; investor pressure; peer pressure and a heightened sense of social responsibility. Th e Governments approach is to encourage and incentive the adoption and reporting of CSR through best practice guidance, and, where appropriate, intelligent regulation and fiscal incentives. The government also looks at Pensions Act Amendment, Transparency. The Government encourages companies to report on their CSR performance in a number of ways such as Issued guidance on environmental reporting, Supported initiatives promoting company reporting, Provide the guidance for the financial services sector and the ACCA sustainability reporting awards, Supported the Global reporting Initiative and The enhanced business review requirements of the Companies Act. The UK government focusing their attention in four key areas, namely promoting good practice, supporting work to demonstrate the business case, promoting international action on CSR and joining up action across government (DTI, 2001). The recommendations in the European Unions Fifth Action Programme on the Environment embedded in the report Towards Sustainability (1992) has contributed to the current interests in this area. The report calls on organizations to provide information on a number of areas, namely: details of their environmental policy and activities and the effects thereof in their annual reports, their expenses on environmental programmers, and make provisions in their accounts for environmental risks and future environmental expenses. A number of the top ten retailers report on the improvement and/or use of CSR Key Performance Indicators (KPIs). Tesco, for example, employs some 18 CSR KPIs covering economic, environmental and economic issues and containing 24 specific targets. In choosing these KPIs the company uses one or more of four criteria, namely customer priorities; staff priorities; business priorities; and compliance with legislation or public policy. The companys CSR report provides a brief description of the annual target for each KPI, outlines the actual performance against each target and sets a target for the following year. During 2003/2004 the company exceeded expectations on 18 of its targets, met 13 and was below target on three. Where possible verification of the data used for the KPIs is carried out using external sources including market share data, independent surveys, services bills and audits for the Emissions Trading Scheme and Climate Change Levy Agreement. 2.7 Criteria of CSR practices and Effectiveness In order to practices effectively it needs accuracy of commitment, facing the challenge and work with coordination in between corporate bodies in the entire business. In this case the effective can be measured by (KPI) at annually while doing the financial report. It also monitored and justified their work by different independent person for whole year and makes a comment for improvement if needed. By doing survey, how the business can improve such as expectation from stakeholders, community, and government and for its own employees then it can find some direction, which they can follow. By following those steps the company can reach its most effective practices at CSR level. 2.8 Conclusion This chapter has reviewed the literature regarding the CSR, measuring the performance within organizations. The literature review has examined some common themes emerging from the implementation of the CSR in real practices. After reviewing the past works, it is very clear that CSR is vast growing concern and its important in business is essential. So in real business CSR is seen quite common and practices by the corporate bodies effectively. In order to measurement the performances of CSR, they have to maintain the model, which called (KPI). Around the business many related groups looking for improvement of CSR performances because of their profit interest. CHAPTER 3 3. METHODOLOGY 3.1 Data collection After some deliberation, we decided on asking for perceptual data from the middle management individual responsible for CSR activity at the firm. Previous studies have principally relied on aggregate measures of financial performance that have provided inconclusive evidence for a CSR-financial performance linkage. Accordingly, we have focused on the firm project level in order to discover how value is created by strategic CSR. We began this paper by stating that Corporate social Responsibility in Tesco . As we argued earlier, there is no consensus that CSR can, or even should, be managed for profit, just as other business processes are managed for profit. As a result, well-intentioned CSR researchers have sought to find a way to demonstrate CSR profitability without having to claim that management takes strategic action to create value. This research agenda did not succeed because it could not specify how competitive advantage and value are created. In order to do so, we have chosen to focus on middle management, precisely because they are in the best position to explain the strategic intent of their portfolio of social action projects, Working from managerial intent requires accepting certain trade-offs. By shifting to a more micro focus, we also leave behind more objective indicators of value creation. On the project level, one would almost have to engage in a cost-benefit analysis of each project in order to determine the value created. Firms do not yet engage in such fine-grained evaluation of their CSR projects. Given the current state of the art of CSR management and reporting, we decided that we needed to rely on the perceptions of the managers responsible for CSR regarding the strategic goals of CSR projects. Such perceptions of firm benefits and of the quality of stakeholder relations may be biased. In response to this issue, we have applied the necessary methods to control for possible bias. Support for using perceptual managerial data rather than external stakeholders and other secondary databases come from the theoretical literature and from practical research issues. There is considerable theoretical support for using perceptual data if, in fact, managerial decision making is driven by the beliefs of top management, it makes sense to ask how management perceive the environment and the extent to which they believe they are responding to CSR challenges in a strategic fashion. It is crucial to test the extent to which top management seeks competitive advantage and value creation via CSR in an uncertain environment. On a practical level, external databases of CSR and reputation surveys in UK principally ask top management which firms they most admire. The resultant reputation and CSR rankings overweight firm size and profitability. External stakeholder groups, in particular NGOs, rarely deal with a large cross-section of firms and either speak favourably of partners with whom they collaborate or negatively of large firms that have conflicts with specific stakeholders. However, the managers we questioned are well aware of their firms PR and marketing programs for CSR and corporate reputation. These managers from the kinds of large companies we surveyed are well aware of their rankings in the CSR and reputation surveys. Our use of perceptual measures

Essay --

The rabies virus is a zoonotic disease that attacks the nervous system, leading to acute encephalitis and eventual death. Rabies is spread most commonly through contact between saliva from an infected host and the open wound of a victim, in the form of a bite. However, infection from the contamination of any mucous membrane, including the eyes and mouth, with infected saliva is also possible ("How Is Rabies Transmitted?†). Once transmittance has occurred, the virus uses the peripheral nervous system, or the â€Å"nerves and ganglia outside of the brain and spinal cord†, in order to reach the central nervous system (â€Å"Peripheral Nervous System†). During this time, known as the incubation period, the virus exhibits little to no symptoms in victims, including the ability to infect others through saliva contact ("The Path of the Virus."). The incubation period is determined by the specific length the virus has to travel to reach the brain. Subsequently, larger ani mals may experience longer incubation periods ranging from weeks to months. Once rabies reaches the central nervous system, rapid viral replication results in encephalitis, as well as the first outward symptoms. These symptoms include increased aggression, excessive drooling, disorientation, seizures, and hydrophobia (Harris County Public Health). During this time, the virus begins being secreted by the saliva glands. Unlike the incubation period, the active period is relatively short; most symptoms appear within three to five days after the incubation period, and death usually occurs within seven days after exhibiting symptoms ("The Path of the Virus."). As a result of the rapid neural degradation, rabies is nearly incurable after the onset of symptoms. The rabies virus has the ... ...in China at the time (Schiller). Due to their low medical funds, underdeveloped and developing countries have difficulty dealing with local rabies epidemics. Though rabies is still prevalent in many countries today, it has little pandemic potential. Simply, rabies has nearly been eradicated in developed countries in the last several decades, present only in isolated cases. Though underdeveloped and developing countries continue to battle rabies, the issue is more of a concern for medical funds than for rabies itself. If developing countries had the potential to purchase rabies vaccinations and promote population control legislations, then rabies would be eliminated worldwide. The fact that developed countries have lowered rabies rates to near-nonexistence is proof of possible worldwide eradication. Rabies is an issue of the past, and it has no place in the future.

Why Toolbox Manufacturers Charge High Interest Rates and Mechanics Pay Them :: Finance Interest Mechanic Manufacturing

Why do Toolbox Manufacturers Charge High Interest Rates and Mechanics are willing to pay for them? The high interest rates of toolbox financing provide benefits for the manufacturing company and the mechanics. The company increases their net income and the mechanic receives financing, convenience and the name brand. We have all been there. We walk into the garage of our mechanic’s shop, taking a quick glance; we see the huge elaborate toolboxes that each mechanic owns. Most of them are from Mac, Matco or Snap-On. Unless you work in the tool industry most people do not realize what the real cost of each of these boxes is. The average toolbox costs a minimum of $4,500 and can run up to $9,500 for just one component of the set. The Big Three toolbox companies in the industry are Mac, Matco and Snap-on and all are using outrageous interest rates depending on state requirements. The rates vary from 6.25% all the way up to 22.50% in most states. So how much does that toolbox really cost if a mechanic makes weekly payment for the whole term of the contract? A $4,500 dollar contract as the principle balance at 22.50% interest while paying $32.71 a week for 208 weeks (4 years) will cost a total amount of $6,803.68. That is over $2,000.00 in interest. Looking at a $9,500 dollar contract at 22.50% interest while paying $69.06 a week for 208 weeks, will cost a total amount of $14,364.48. That is almost $5,000.00 in interest! Looking at this scenario from a company’s perspective, there has to be a point of competitiveness. Each manufacturer offers in-house financing for mechanics that are interested in buying their product. Due to many mechanics having little or damaged credit, the companies are taking a financial risk by financing them. Considering that for every 100 contracts the company buys 2 will default on the loan. There is a 2% chance of default on a loan. Each company buys 300 contracts on average per day, approximately 78,000 contracts annually which means that 1,500 will more than likely default. The rate of interest on the company’s part is determined by an estimate of how much money will be lost. If the interest income from these rates makes up approximately 35% of each company’s net income, then the total amount of interest income would be 37% from these contracts. 1 For the company, the benefit of bringing in a 35% net income outweighs the cost of a 2% loss of interest income. The other point of view, the mechanic’s, involves three solutions to this question.

Funding for Pakistan and Culture Essay -- Argumentative Persuasive Cul

Funding for Pakistan and Culture Emancipation from the bondage of soil is not freedom for the tree, Rabindranath Tagore, A Bengali poet from the early part of the Twentieth Century History The history of Pakistan as a country is a fairly short one. Pakistan was created and carved out of the country of India in 1947 when the 200-year-old Britain rule of India came to an end and a plan was made to return the continent back to local rule. There was a movement at the time led by the renowned poet Muhammad Iqbal and a prominent politician named Muhammad Ali Jinnah to create a country on the Indian Sub-continent that would be a nation for the Muslim people of the region. Pakistan was created out of the two predominantly Muslim regions in the north west and the east, creating East and West Pakistan. A war was fought in 1971 in which the eastern region split away from the western region, creating two separate nations, Bangladesh and Pakistan. As is often the case with citizens of a new country, there is a lot of national pride among Pakistanis. Most do not lose their language or deny what ethnicity they belong to as I have seen in some Mexican American groups. Some Pakistani people I have known who were born here and have never even been to Pakistan still have pride in customs, clothing, language and religion. Language Development The Indian Subcontinent is a region of provinces where the people of each province speak a local language and have customs different from all other provinces. When the British established rule over the entire continent, it became apparent that they could not unit the country unless there was a language everyone could speak in common. The story is that the British actually in... ...ural Literacy , Houghton Mifflin, 1993. Hirsch, E.D., Jr., Cultural Literacy, What Every American Needs to Know , Houghton Mifflin, 1987. â€Å"Immigrants and Their Educational Attainment: Some Facts and Findings,† Schwarz, Wendy, ERIC Digest ED#402398, Nov. 1996 â€Å"Language-Minority Student Achievement and Program Effectiveness†, Thomas, Dr. Wayne p. And Dr. Virginia Collier, NABE News Vol. 19, May 1, 1996 â€Å"Secondary Newcomer Programs: Helping Recent Immigrants Prepare for School Success†,Short, Deborah J., ERIC Database #ED419385, 1998. â€Å"Trends in K-12 Social Studies,† Risinger, C. Frederick, ERIC Digest #ED351278, Oct. 1992 â€Å"Two-Way Bilingual Education Programs in Practice: A National and Local Perspective†, ERIC Digest, ED379915, Dec. 1994 You have my permission to publish this paper on the Internet. Michele_Iqbal@fastinet.net

Diffusion, Dialysis Essay

In Diffusion, Dialysis And Osmosis lab, we discovered that we were going to observe and understand the conditions under which diffusion, dialysis, and osmosis occur. Then we constructed models of diffusion, dialysis, and osmosis. We predicted that the direction of change would be from the membrane to the beaker. We understood how these processes affected the selectivity of the cell membrane. The second part of the lab was dealing with dialysis. In this part we studied starch and sodium chloride for dialysis activity. In Part A We hypothesized that NaCl existed in 1-3 and AgNO existed 2-4. In Part B We hypothesized that there will be more changes in the cell then outside the cell. In Part C We hypothesized that there will be a difference due to the different environments that are provide to help change the appearance of a molecule. Procedure A. Qualitative testing for sodium chloride and starch We got 6 clean test tubes and number them 1-6. Test tubes 1&2 had 5ml of 10% sodium chloride (NaCl). Test tubes 3&4 had 5ml of starch. Test tubes 5&6 had 5ml of distilled water. We added 2-3 drops of silver nitrate (AgNO )to 1,3,5. We added 2-3 drops of iodine solution to 2,4,6. B. Dialysis of a starch/sodium chloride mixture Get one dialysis tube and tie one end. Fill the bag with 5ml of 10% Sodium chloride solution and 5ml of starch solution from Part A. then tie the tube and place it in a beaker of distilled water. Leave the tube for 30 minutes. Afterwards test for the presence of starch and sodium chloride. Then split the solution into to test tubes and 2-3 drops of iodine into one test tube and 2-3 drops of AgNO in the other test tube. C. Osmosis using dialysis tubing as a model of the cell membrane Obtain 5 beakers and label them 1-5. Fill beakers 1-4 halfway with distilled water. And beaker 5 with 30% sucrose halfway. Obtain 5 dialysis tubes that will be filled with 10ml of different solutions. Tube 1 has distilled water, Tube 2 has 10% sucrose, Tube 3 has 20% sucrose, Tube 4 has 30% sucrose, and Tube 5 has distilled water. Tie the tubes and weigh each of them before placing them in there respected beakers. Every 15 minutes weigh the tubes to record the change. In Part B we found that outside test tube; salt existed and not sugar. But inside the test tubes both the starch and the salt existed in the two different tubes. In this part there weren’t any problems and we were successful in gathering the necessary results to move to the next section. This helping prove our hypothesis right because it meant that there would be more changes inside the cell than outside the cell. In Part C we found that Beaker 1 had no changes in weight. In Beaker 2 there were changes that ranged from 0-1. 1. In Beaker 3 there were changes that ranged from 0-2. 1. In Beaker 4 there were changes that ranged from 0-4. 8. In Beaker 5 there were changes that ranged from -2. 7-0. This is the results that my group gathered from another group that did well because our results were way off and inconsistent. So we were forced to use better results to find better explanations. We understood that the conditions under which osmosis is possible and to what degree it occurs. There were three different types of temperate environments. This helping prove our hypothesis right because it meant that different environments help change the appearance of a molecule.

Banning of Books

Written stories have been around for a long time. For as long as humans have walked the earth they have been capturing their lives in pictures, symbols and words. Some stories were saved on cave walls and some on leaves but eventually stories started to be composed on paper and saved in books. As soon as books started to be published they were critiqued and some were eventually banned. Books have been banned for several different reasons such as containing inappropriate language, racism, or demonic themes. Some people are in favor of banning books and some people are against it.Although some feel it is appropriate to ban books containing inappropriate material for certain age groups books should not be able to be banned because reading increases awareness and literacy, it is against freedom of speech, and reading is a more educational source of entertainment than television. Some books are banned because they have been deemed age inappropriate. Certain people feel banning these types books protects young readers from being exposed to inappropriate elements such as foul language, suggestive themes, or drugs. That is why schools ban books.Young children do not need to be exposed to these things. Children grow up fast enough and books with inappropriate materials only speeds up the process of them losing their innocence. Despite the potential for inappropriate language, written text provides a great source of entertainment for readers. Nowadays the most common source of entertainment is television. This relatively new technology has rapidly spread in popularity. Television provides viewers a visual story experience in many different forms such as drama, comedy, action, or adventure. These types of stories can be experienced through reading, as well.But, reading requires people to use more of their imagination as they interpret the story. This is why many feel reading is more educational than watching television. However, if a book gets banned readers will not be a ble to exercise their imagination, learn its lessons, and enjoy its story. Also, banning books will contribute to a decrease in the popularity of reading and therefore increase the popularity of watching television. All books should be available to people so they have access to a better form of entertainment. Banning books also restricts education.If a book is banned then teachers in schools around the country cannot teach the valuable morals the book has to offer. This greatly inhibits students' education. Reading also helps people become more aware of the world around them. This is important because if children cannot read a book because it is banned then they may not learn about important events that have occurred in the world. Children need to be aware because they are the future leaders of the world. Along with increased awareness, reading increases literacy as it exposes people to a wider portion of their language.So, banning books only hinders the education of children, stude nts, and others who could have possibly read their stories. Finally, one inalienable right all citizens of the United States have is freedom of speech. The first amendment of the Constitution says â€Å"Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press; or the right of the people peaceably to assemble, and to petition the Government for a redress of grievances. This grants everyone the right to say, draw, or write anything they desire. This means that authors can write about any topic they choose. If an author's book is banned it contradicts their Constitutional rights. This is technically illegal. The banning of books can be harmful to education and decreases options for entertainment. Additionally, it goes against the Constitutional right of freedom of speech. Banning books also decreases the ability of people to read and increase their awareness of different events aro und the world and can negatively impact literacy.Unlike television, books exercise the readers’ imagination as they provide entertainment, they teach important lessons, and they are far more educational. Although some feel it is appropriate to ban books containing inappropriate material for certain age groups books should not be able to be banned because reading increases awareness and literacy, it is against freedom of speech, and reading is a more educational source of entertainment than television.

Macbeth sountrack Essay

In act 1 scene 5 is when Lady Macbeth found out the news about how Macbeth would become the Thane of Cawdor and king for the witches. I chose the song â€Å"I Want It All† by Queen to represent this scene. Part of the songs lyrics are â€Å"I want it all, I want it all, I want it all, and I want it now†. Lady Macbeth heard the news that he would be king and she right away wanted to accomplish that. She didn’t want to wait but instead she take the steps necessary to make Macbeth king as soon as possible. In act 1 scene 6 is when the king and others arrive at Macbeth’s castle to stay the night. I chose the song â€Å"Let Em In† by Paul McCartney to represent this scene. The songs lyrics are â€Å"Someones knockin at the door, somebodys ringin the bell, do me a favor, open the door and let em in†. This perfectly describes that scene because when King Duncan arrives Lady Macbeth is there to let them in. She already has a plan figured out for them and can’t wait to execute it. In act 3 scene 4 I chose the song â€Å"I’m Going Slightly Mad† by Queen to represent this scene. In the scene Macbeth is having a dinner party and notices that all the seats are taken. When he sees that his seat is taken by the ghost of Banquo he starts talking to the ghost who is invisible to everyone else. The lyrics â€Å"I’m going slightly mad† describe how Macbeth was acting really strange and made the guests question him. The ghost later came back and made Macbeth have an outburst again alarming the guests which sent them home. A symbol that is portrayed in this play is the weather. The weather plays a role in which if something bad is coming up a storm might appear. The song â€Å"The Thunder Rolls† by Garth Brooks reminds of when the witches would enter and a storm would move in. Also the night that Duncan got murdered, a terrible storm came in that night indicating that something bad happened. These natural occurrences are hints to the audience that something isn’t right and the song does a good job of describing a thunder storm. In act 1 scene 7 is when Lady Macbeth told Macbeth to be a man and kill Duncan. â€Å"When you durst do it, then you were a man; And to be more than what you were, you would; Be so much more the man†. I chose the song â€Å"I’ll Make a Man out Of You† from the movie Mulan. This song is about training men to become manlier and this is what Lady Macbeth wanted Macbeth to do. She wanted him to become manlier and do what she tells him. I chose the song â€Å"Tragedy† by the Bee Gees to describe the whole play. The genre of this play is tragedy and this song describes â€Å"when you lose control† of everything. Macbeth took things too far and lost everyone that was close him. The lyric â€Å"With no one beside you, you’re goin’ nowhere† reminds when Lady Macbeth died then he really didn’t have anyone else. Since he had no one with him for support, the only way he could go was down.

Mcdonalds Corporate Identity

Corporate identity is the most significant element to create and strengthen a company's industrial presence among the competitors. Corporate identity helps a company to establish a name in the consumer's mind and communicate its image to the target group from the shortest way. While exposing the positive sides among the competitors, it presents the first sights about the qualifications like quality, trust and stability.If an organization is ruled by the principles rather than the managers or in other words if the principles remain unchanged although the managers are replaced and if that particular organization has qualifications and standards which separates it from the others than we can conclude that organization is a corporation. Corporations do not really need very strong managers. A manager's success in a corporation is measured by his ability to apply and adapt the existing principles. Main idea behind a corporate identity program is to explain the organization itself and its p urpose explicitly in all the business done.Recent surveys indicated that average human brain is only capable of dealing with seven different units at most at the same time and also ranking them according to the priorities. Companies are bombarding the consumers with advertisements in the daily life. For instance one thousand and two hundreds of advertisements are aired per day on a channel in Germany. Products with no name and no specific producer have almost no chance in an environment like this. Although consumers say that they are not affected bu the advertisements, they still prefer the brands they heard before or seen somewhere.They prefer the brands they recognize. How do the consumers recognize the brands? They are always facing the products but they do not have enough information about the producers. Because normally consumers do not have the opportunity to look around the production facilities, walk into the offices and get to know with the managers. The identity allows us to identify a particular object and separate it from the identical. If an organization has no identity than it is invisible to the consumers. First McDonald's restaurant was opened in 1954 by Dick and Mac McDonald in California, San Bernardino.Now McDonald's is the leading global food service retailer with more than 32,000 local restaurants serving more than 60 million people in 117 countries each day. McDonald's is operated globally from the company headquarters in Oak Brook near Chicago. Again in Oak Brook, lots of restaurant owners and employees around the world are trained in the international education center called Hamburger University every year. More than 75% of McDonald's restaurants worldwide are owned and operated by independent local men and women. [1] All the restaurants are operated either by the company or by franchisees.Controlled by the company and operated independently, distribution centers supply the products to all restaurants. Additionally, all the restaurant e mployees are trained in storage, handling and arrangement of products and in the delivery of customer service. Operating in 117 countries, McDonald's has around 1. 7 million employees all around the world in more than 32. 000 restaurants according to the corporate website. Two-thirds of hourly paid staff are high-school graduates aged between 16 and 20. 90% of staff work for 35 hours per week or less. 2] McDonald's offers a complete benefits package involving health protection, payment, rewards, opportunity to invest for the future to its employees. Although the company claims to offer nice conditions for the employees, recently some of the employes filed lawsuits against the company. One of them sued the company for weight gain and won. Employees are given video tapes designed to make the employee feel comfortable about their first days and give them basic information about McDonald's. The tapes are considered unrealistic and cliche by the viewers.People all around the world prefer McDonald's because of the standards put by the managers. McDonald's standards was formed by Ray Kroc when he explored the way to create customer loyalty is by assuring quality, successful service and comprehensive cleaning. Since then all the moves to improve McDonald's system is done according to the standards. That's how McDonald's is separated from the other restaurants. With the help of this standards McDonald's create a corporate identity formed by products&service, environment, information and behavior and thus ensures customer loyalty.The feeling styled by a powerful corporate identity creates a perception of belonging within the employees and flowing out to the customers it can increase customer loyalty. It also helps the company to deal with vendors and suppliers as well as employees since it explicitly communicates the values and purpose of the organization. Corporate identity is managed well by McDonald's through its history. For instance, since the consumer group is cha nging McDonald's changed its brand image targeting from children into adults to save the customer loyalty.Two years ago McDonald's was at the top of â€Å"Brand Keys Customer Loyalty Engagement Index Rankings† in the fast food category. Although the company was not doing well in the rankings lately due to the rumors about the fast food, they have shown a great progress and ranked first in the list. [3] People all around the world prefer McDonald's because of the standards put by the managers. McDonald's standards was formed by Ray Kroc when he explored the way to create customer loyalty is by assuring quality, successful service and comprehensive cleaning. Since then all the moves to improve McDonald's system is done according to the standards.That's how McDonald's is separated from the other restaurants. With the help of this standards McDonald's create a corporate identity formed by products;service, environment, information and behavior and thus ensures customer loyalty. T he feeling styled by a powerful corporate identity creates a perception of belonging within the employees and flowing out to the customers it can increase customer loyalty. It also helps the company to deal with vendors and suppliers as well as employees since it explicitly communicates the values and purpose of the organization.Corporate identity is managed well by McDonald's through its history. For instance, since the consumer group is changing McDonald's changed its brand image targeting from children into adults to save the customer loyalty. Two years ago McDonald's was at the top of â€Å"Brand Keys Customer Loyalty Engagement Index Rankings† in the fast food category. Although the company was not doing well in the rankings lately due to the rumors about the fast food, they have shown a great progress and ranked first in the list.According to the recent studies while satisfied customer will tell four or five others about a pleasant experience, unsatisfied ones will tell seven to thirteen others about it. More important than that unhappy customers keep voicing their dissatisfaction for up to twenty-three years. [4] The most important issue about recovering a lost customer is to come to the realization that the company has made a mistake somewhere and there is a problem with customer satisfaction. There are only seldom cases when there is a misunderstanding regarding the issue and therefore it would be wiser to assume that the customer is right and demands attention.Thus, the personnel should be trained in such a way that he or she will do everything at his or her disposal to help the customer. In very few cases, an unsatisfied customer is the one who has received absolutely terrible service in regards to the product or the service itself. Most of the time however, a lost customer is not a customer who has been unsatisfied once but rather a customer who has been unsatisfied and also has been unsatisfied with the help he or she received regarding the issue.Thus, a professional intervention at the right time equals success in bringing the customer back and thus customer policy should be constructed around this philosophy. Mc Donald’s in this sense provides full responsibility for its products, the behavior of its employees and managers, the hygiene of its workplaces and most importantly the responsibility to help those who felt that their hard earned money has not bought enough service through whichever means possible. If a customer finds out that his or her burger has not been cooked well, McDonald’s employees know that they should replace it with a proper one.If the customer is irritated by an individual in the restaurant who poses a threat to others, the McDonald’s security knows how to handle the situation. If a customer is concerned about the hygiene of the kitchen, the manager knows how to convince the customer that the restaurant’s kitchen is up to universal hygiene standards. In other words, M cDonald’s intends on pleasing its customers by convincing them that every service they get is superior and the employees are trained to prove it for the customer’s satisfaction.When a customer at a McDonald’s restaurant has a problem with any aspect of the service, he or she is not confronted with a negative attitude, an uncaring approach or a simple â€Å"Take it or leave it† mentality but rather finds a helpful employee looking forward for helping the McDonald’s customer. Thus, the McDonald’s employee training program is a very important part of the company’s appeal. McDonald’s not only picks its employees through an exclusive and selective process but also provides them with a training to make sure that they are provided with the skills to cope with possible emergent problems.In this sense, the company introduces its own policies, procedures and techniques in regards to the business itself but also puts its employees through a psychological training where they are posed with possible problematic scenarios and their responses are demanded. Instead of coming up with a â€Å"To-Do List† that every customer needs to follow, McDonald’s provides possible scenarios that require thinking and action on behalf of the employee.Of course, this does not mean that the company does not have a â€Å"To-Do List† or even maybe several of them but rather it means that it asks for its employees’ contribution in a troubled situation for perfection in service.http://www. aboutmcdonalds. com/mcd/our_company. html [2]http://www. bized. co. uk/compfact/mcdonalds/mc14. htm [3]http://www. brandweek. com/bw/news/recent_display. jsp? vnu_content_id=1003711787 [4]http://www. smartbiz. com/article/articleview/112/1/7/

Supply chain management at Zara Essay Example | Topics and Well Written Essays - 1500 words

Supply chain management at Zara - Essay Example Supply chain management is the management of the network used to acquire raw materials, production and distribution to the customers. It can be said to be the process of attaining raw materials, production, storage and supply to the end users. Every business or company has to employ a good purchasing and supply chain management if it has to succeed in its production. Supply chain management is important to Zara because it helps in recognizing the number of suppliers that can be accessed by the company, their location, the distribution centers, management of inventory and warehousing facilities. It also helps in determining the strategy to be used in integration of information within the supply chain. Zara opened its first store in Spain in 1975 and since then its stores gave grown into giants and are distributed all over the world. It holds about 1000 stores which have been successful. Zara’s success is contributed by its unique style in fashions and accessories as well as its supply chain management.... Zara has been chosen for this analysis because of its success despite the stiff competition that is evident in the clothing industry. Sourcing Strategies and supply chain configurations For the management of supply chain to be successful, it requires a change from the management of individual activities to the integration of all the activities in the supply chain process. There are two crucial departments in the supply chain: the purchasing department and the marketing department. It is the work of the purchasing department to place orders for the company and to let the requirements of the company known to the supply chain manager (Venus 2010). The work of the marketing department is to distribute the finished goods to the customers. In doing so it interacts with the customers, gets view concerning the products and makes recommendation to the supply chain. In its attempt to respond to the demand of the customers, it gets in touch with the available retailers and distributors in their locality. The partners in the supply chain share information with one another through process integration. This involves collaboration between the suppliers and the buyers and the internal processes of production. For this integration to be effective there should be free flow of information among the key components (Christopher 1992). In the fashion industry, the chain of supply is complex especially for the retailers. It is rather long with many parties involved. In order to achieve a rapid response, proper management of the supply chain is required which will help in reducing the lead time and which can use other approaches to fasten the whole process. According to Daly & Towers (2008), there has been

Memo Assignment Example | Topics and Well Written Essays - 250 words - 7

Memo - Assignment Example Though both clearly have reasonable motives, they are not the people we are looking for who would be fit for the job, looking at it in a long-term point of view. I understand that the company would be exerting effort in looking for someone equipped for the position and the training they would have to be exposed to, to get a clear understanding of how our company operates. However, I see bigger risks and costs for the company to absorb employees that are not willing to adapt to the demands of the company, whenever the need for it arises since this could mean lowered performance, weakening of the company’s equity, and lost sales/clients. I hope you consider my decision based on the arguments above which is mainly an initiative to safe keep our company’s reputation and identity. McGhan, Meredith. "The Cost of Hiring the Wrong Employee | Writing Assistance, Inc.." Writing Assistance, Inc. - Technical, Training, Medical and Marketing Writers. N.p., n.d. Web. 17 Feb. 2013.

The cold war in Europe Essay Example | Topics and Well Written Essays - 500 words

The cold war in Europe - Essay Example At this time, Russia attempts to pursue its own plans of attacking Finland at the far north. The cold proves to be a big problem to him because his troops are under-prepared for the arctic winter that awaits them. In addition to this, Russia’s leadership in this campain is poor, and even though they manage to win, they suffered losses, and their pride was humbled. In 1941, Germany launched one of the biggest military invasions ever undertaken, he calls it, Barbarossa. Hitler’s plan is to take and also hold a line located eastward of Moscow. The Russians are caught unaware by this strategic move on the part of the third Reich’s cunning leader. Germany gained a lot through this campaign, and it even managed to gather prisoners of war, but later died. This move on the part of Germany angered the Russians, and they were resolved to destroy the third Reich. Some people have wondered, ‘at what year did the Germans reach the point of no return at the eastern front ’? When we take a look back at history, we can observe the actions that took place at the eastern front 1942, between Germany and Russia. â€Å"Germany renewed its attacks on Russia, this time concentrating its attacks on Southern Russia, capturing the Crimea and Sevastopol after a siege. This was one of the few times their huge barrage gun, Big Bertha, was ever called into use.

Deconstructing Leadership The Prince Essay Example | Topics and Well Written Essays - 1000 words

Deconstructing Leadership The Prince - Essay Example In 'The Prince' it is clear that Machiavelli is reflecting the form of rule he experiences being exerted by the leadership in Florence whilst also drawing general conclusions on other leaders. Machiavellian principle suggests that a leader must learn to deceive, lie and even act against one's own morality to achieve greatness. His central idea is that a leader who is not wicked should practice wickedness to rule effectively. In modern society we tend to have a great deal of contempt for our leaders and as events in recent history have proved, this has in many cases been justified. It is perhaps because of Machiavelli's provision for acceptable corruption within our political leadership that society now accepts that leaders are not so much humans themselves but an elevated acceptable form of undesirable that is nonetheless essential to our survival (Charles 2000). In the prince Machiavelli states, rulers must "make himself loved and feared by his subjects, followed and respected by his soldiers". (Machiavelli 1984 p27). The ruler, hence, is vindicated in doing whatsoever is essential to preserve the country, even if it is unfair. A Prince's most important duty is the protection of his rule and the protection of his subjects. Machiavelli states, "A prince thus, must comprise of no other object or idea, nor attain proficiency in anything except war, its organizations, as well as its discipline." (Machiavelli 1984 p 47) Another quality of a prince is that it is better to be considered merciful than cruel, but mercy must never be misused. Machiavelli said that the art of war was the subject of most importance to the ruler. A prince can be attacked in two ways: internally, by conspiracies, and externally, by enemies. Machiavelli states in the prince, "A prince ought to not be troubled if he incurs criticism for his unkindness so long as he keeps his subjects united as well as dedicated" (Machiavelli 1984 p 5). He can protect himself from conspiracies by means of avoiding extreme dislike. It is furthermore stated that no prince should neutralize his subjects or else he will have to make use of mercenary troops as alternative. Mercenaries are from foreign countries and are not fighting for their country so they are not loyal and they will not care whether they win or lose. Those leaders who follow a cause for money are not to be trusted. Those who are not after money (Federico 1958). Machiavelli felt that these were essential means in for turning into a successful ruler. He also felt protection had little significance and thought that the best fortress is to be created in the love of the people. He states in the prince that , "Men are unappreciative, indecisive, liars, as well as deceivers, they avoid danger and are gluttonous for profit; even as you treat them in a good way they are yours. (Machiavelli 1984 p 54) 'The Prince' was his key contribution to the theories for leadership in his day. To be a successful leader, Machiavelli believed that you primarily had to be able to deceive. A good leader has to appear to be good, but when necessary they must be

Market Entry and Exit Coursework Example | Topics and Well Written Essays - 750 words

Market Entry and Exit - Coursework Example Body The factors that influence market entry timing include demand of the product and the technological advancements that are related to the product. Whenever a new product is being launched, questions regarding the success of the product suffice. These questions include: what is the main purpose of the product or what need will the product satisfy, what are the features of the product that differentiates it from other products that are already available in the market (Schmoch, 2006). These questions revolve around the economics topic of Demand and Supply. The analysis of launching the product that takes place before the product is actually launched, involves discussion about: the substitute and the complementary goods available in the market of the product, and what segment of the market will be attracted by the product and whose demand will the product satisfy. When a product or service is launched into a market, consumers do not start purchasing the product right away and the prod uct does not capturers the entire target market in a very short period of time. Consumers need time to learn about the product and gain confidence in the product. Each product has a learning curve; this learning curve shows how well consumers have understood the product and how many consumers have understood the options and needs that the product satisfies. ... found it difficult to carry these bottles everywhere in their hands, thus a need for a smaller size bottle existed, Coke realized this need and introduced 300ml bottles which satisfied the existing needs of the consumers. As soon as the product is available in the market and consumers have learned about the product and have started using the product, the producers understand what the concerns that consumers have regarding the product are and they change the product accordingly to make it more acceptable among the target market. Another key element that is attached with the timing of entry in the market is the competitors. Competitors start entering with the same kind of new product as soon as they understand the nature and design of the product, they make certain changes to the product to differentiate their products from the existing product and then they launch their own product in the market (Miles, 2011). How fast competitors will enter the market depends on the product itself. I f the technology used to create the product is easily available, is inexpensive and the cost of switching to this new technology is low, then competitors will easily enter the market with their competitive edition of the product. On the other hand, if the product requires very expensive technology, high amount of investment and the switching cost to a new technology is high, the competitors will experience difficulty in creating a new product and their entry will be delayed. As long as competitors do not enter the market, the producer of a new product can maximize profits and have enough time to implement hurdles to stop the competitors from entering the market. Once the competitors enter the market, the consumer choices increase. Thus the profitability of the producer that has first come